Now, a new study in the Journal of Consumer Research attempts to figure out why we harbor such disdain for Clippy and other human-like digital assistants. Although Clippy was formally discontinued in 2007, disparaging memes live on across the internet, often mocking the paperclip’s infuriating catchphrase: “Would You Like Some Help With That?” (We never did). ![]() Remember Clippy? The know-it-all animated paperclip, officially named “Clippit,” who once haunted unfinished Microsoft Office documents across the country, quickly becoming the most despised computer-generated helper.
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